This purchase will raise the expected turnover of the Caher Group around 35 million euros and will increase its workforce to 1,100 people.

From left to right, Javier Rotllant, Francisco Martos and Salvador Arsuaga

Caher has acquired three-quarters of the Winchannel company, which is a leader in the provision of business development services in the technology sector. This company offers from the generation of demand for technology manufacturers with a Business to Business strategy, to the integral management of the point of sale for manufacturers of consumer electronics.

For his part, Francisco Martos, founder and CEO of Winchannel, will preserve the remaining 25% of the company’s shares. In addition, Ana Garcillán and Susana Rodríguez, who together with Martos were former directors of Microsoft in 2004, are also former shareholders of Winchannel and will remain linked to the business during the transition of the accounts.

This acquisition will allow Caher, led by Javier Rotllant and Salvador Arsuaga and 30% owned by Suma Capital, to achieve its objective of establishing itself as an independent group in the provision of marketing services throughout the peninsula. Also, through this operation, Caher’s range of services will be complemented, adding benefits from the technological field, from which the already more than 50 Caher clients will benefit.

On the other hand, Caher will go from having a team of 900 people to 1,100, with 200 from Winchannel. In addition, the expected turnover of 25 million euros has grown to 35 million, adding the 10 million with which Winchannel expects to close the current year.

Finally, the transition has been financially advised by Houlihan Lokey and legally by Bufete Castilla y Araoz & Rueda. Grant Thornton, for his part, has been responsible for conducting the Due Diligence.