Caher. The leading company in Trade Marketing

We are the leading company in marketing services in Point of Sales, outsourcing sales managers and teams.

We have been creating value for our clients for more than 25 years. Their trust endorses our experience and knowledge of the market. We have worked for clients such as Coca-Cola European Partners, Danone, Heineken, L’Oreal, Purina …

Our specialised team of staff means we are able to adapt to the needs of our clients, helping them achieve their communication objectives at Point of Sale.

Value4sales is an exclusive tool that allows us to accurately collect information online and in the Point of Sale.

We have a network of our own warehouses in Spain, the Balearic Islands, the Canary Islands and Portugal. This network allows us to ensure the distribution and placement of the material used at the point of sale. In addition to optimising and reducing the costs of our customers.

 

Mission

Increase client sales. With the right strategy, the necessary logistics, the optimal implementation at the Point of Sale and the most professional and specialised staff team.

Vision

Ser el proveedor de servicios de trade marketing más versátil y efectivo en el Punto de Venta. Para seguir siendo el líder del mercado.

Values

– Commitment – Trust – Flexibility – Perseverance

Team

  • CEO:

    Javier Rotllant

  • CEO:

    Salvador Arsuaga

  • Financial dep.:

    Sergio Herrejón

  • Operations dep:

    Juan Carlos Brihuega
    Rafael de Oza

  • Technology dep.:

    Pau Rodríguez

  • Dep. Recursos Humanos:

    Juan Manuel Cotán

  • Logistics dep.:

    Emilio Farto

  • ORP dep.:

    Margarita Escola

  • Commercial dep.:

    Marisa Fadrique
    Miguel Mercadé