Caher. The leading company in Trade Marketing

We are the leading company in marketing services in Point of Sales, outsourcing sales managers and teams.

We have been providing the added value that our clients expect for more than 25 years. Your confidence supports our experience and knowledge of the market. We work for clients such as Coca-Cola European Partners, Danone, Hasbro, L’Oreal, Purina…

Our specialised team of staff means we are able to adapt to the needs of our clients, helping them achieve their communication objectives at Point of Sale.

Value4sales is an exclusive tool that allows us to accurately collect information online and in the Point of Sale.

We have a network of our own warehouses in Spain, the Balearic Islands, the Canary Islands and Portugal. This network allows us to ensure the distribution and placement of the material used at the point of sale. In addition to optimising and reducing the costs of our customers.


Increase client sales. With the right strategy, the necessary logistics, the optimal implementation at the Point of Sale and the most professional and specialised staff team.


Ser el proveedor de servicios de trade marketing más versátil y efectivo en el Punto de Venta. Para seguir siendo el líder del mercado.


– Commitment – Trust – Flexibility – Perseverance


  • CEO:

    Javier Rotllant

  • CEO:

    Salvador Arsuaga

  • Financial dep.:

    Sergio Herrejón

  • Operations dep:

    Juan Carlos Brihuega

  • Commercial dep.:

    Ignacio Alba Navarro

  • Human Resources dep.:

    Juan Manuel Cotán

  • Logistics dep.:

    Emilio Farto

  • Technology dep.:

    Sergio Hermosín